We are constantly updating our technical defenses to better identify fake profiles and remove them from our community, as we have in this case," LinkedIn spokesperson Leonna Spilman said in a statement.
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"Our policies make it clear that every LinkedIn profile must represent a real person. LinkedIn did not give details about how it conducted its investigation. He worries that the proliferation of AI-generated content could augur a new era of online deception, using not just still images, but also audio and video "deepfakes."Īfter the Stanford researchers alerted LinkedIn about the profiles, LinkedIn said it investigated and removed those that broke its policies, including rules against creating fake profiles or falsifying information. "That face tends to look trustworthy, because it's familiar, right? It looks like somebody we know," he said. Technology Deepfake video of Zelenskyy could be 'tip of the iceberg' in info war, experts warn Farid suspects that's because the AI sticks to the most average features when creating a face.
![stock photo gun to head from computer stock photo gun to head from computer](https://thumbs.dreamstime.com/b/brain-jar-13592585.jpg)
Their study also found people consider computer-made faces slightly more trustworthy than real ones. "If you ask the average person on the internet, 'Is this a real person or synthetically generated?' they are essentially at chance," said Hany Farid, an expert in digital media forensics at the University of California, Berkeley, who co-authored the study with Sophie J. People have just a 50% chance of guessing correctly whether a face was created by a computer - no better than flipping a coin. "It looks like somebody we know"įrom a business perspective, making social media accounts with computer-generated faces has its advantages: It's cheaper than hiring multiple people to create real accounts, and the images are convincing.Ī recent study found faces made by AI have become "indistinguishable" from real faces. Nor has NPR found any illegal activity.īut these computer-generated LinkedIn profile photos illustrate how a technology that has been used to propagate misinformation and harassment online has made its way to the corporate world. NPR has not independently verified who created the profiles or images, or found anyone who authorized them to be used. They said they hadn't authorized any use of computer-generated images, however, and many were surprised to learn about them when NPR asked. Several told NPR they had hired outside marketers to help with sales.
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More than 70 businesses were listed as employers on these fake profiles. National Security People Are Looking At Your LinkedIn Profile.